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Founded in 2016, Margu is an independent womenswear line designed and created by Emily DeLong. Combining classic silhouettes with vintage-inspired details, her clothing strikes a balance between playful femininity and quiet sophistication. Fabrics, notions, and trims are sustainably sourced from all over the world, and every garment is designed, cut, and sewn in her tiny studio in Fayetteville, Arkansas.

You know those stories about a hobby that turns into an obsession that turns into a business? Well, this is one of them.

First, the hobby: I learned how to sew as a teenager, making lots of questionably constructed dresses and skirts from the Simplicity and Vogue patterns you find in those little filing cabinets at Hobby Lobby. I loved the way that I could start a Saturday with 2 yards of fabric and some matching thread and end it with something that I made, something I could actually wear, something that (sort of) looked like something you could buy.

Next, the obsession: I didn't sew much at all while in college, but after college, in that all-too-familiar early-adulthood quandary of dissatisfaction with the way things currently are but no idea of where to go next, I started sewing again. My progression into obsession was pretty rapid. I sewed so many dresses. I bought so much fabric. I read so many books about design and patternmaking. I moved from following commercial patterns to the letter to adjusting those patterns to abandoning commerical patterns altogether and making my own. A few years after beginning to sew again, I took a step back and realized I was creating clothing that had a unique combination of design, quality, and aesthetic that couldn't be found anywhere else. I hadn't been planning on starting my own clothing line, but I realized I had just about everything in place to do so.

Finally, the business: Lauching Margu was the scariest and best thing I ever did. I pour all of myself into my designs, my craft, and my customers. I've always thought of clothing as a means of self-expression — a body, in many ways, is like a canvas, and clothing is a medium — and I love that I get to spend every day creating things that allow others to express themselves.

How It's Made

Making quality clothing takes time. Each garment we make takes anywhere from 4 to 10 hours to complete from start to finish — and that's not including all the designing, drafting, and grading that goes on beforehand!

Learn more about our design process ❭❭


Sustainable fashion is about more than just organic cotton. From the fabrics and notions we source to the packaging we use to the way we make our clothes, we’re working to minimize the fashion industry’s environmental footprint.

Learn more about our environmental commitment ❭❭