Founded in 2016, Margu is a womenswear line designed and created by Emily DeLong. Combining classic silhouettes with vintage-inspired details, her clothing strikes a balance between playful femininity and quiet sophistication. Fabrics, notions, and trims are sustainably sourced from all over the world, and every garment is designed, cut, and sewn in her tiny studio in Fayetteville, Arkansas.
You know those stories about a hobby that turns into an obsession that turns into a business? Well, this is one of them.
I learned how to sew as a teenager, making lots of questionably constructed dresses and skirts from the Simplicity and Vogue patterns you find in those metal cabinets at the craft store. I loved the way that I could begin a Saturday with two yards of fabric and some matching thread and end it with something that I made, something I could actually wear, something that (sort of) looked like something you might buy.
I didn't sew much at all while in college, but after college, feeling lost and somewhat dissatisfied and unfulfilled by life in a cubicle, I started sewing again. What started as a fun hobby quickly became an obsession: I sewed so many dresses. I bought so much fabric. I read so many books about sewing and clothing design and patternmaking. I moved from following commercial patterns to the letter to adjusting those patterns to abandoning commercial patterns altogether and making my own. A few years after beginning to sew again, I took a step back and realized I was creating clothing that had a combination of design, quality, and aesthetic that couldn't be found anywhere else. I hadn't been planning on starting my own clothing line, but I realized I had just about everything in place to do so.
"Clothing made slowly and thoughtfully" is our tagline. It's partly a joke on how slow and obsessive I am when it comes to making clothing, but mostly it's a description of our approach to fashion. We make clothes that are meant to last decades, not weeks; we value quality and craftsmanship over quantity and speed; we take all the time we need to get the details and fit of each piece right; we create clothing for those who believe that all clothing has a story and that good clothing is an essential part of a life well-lived.
How It's Made
Making quality clothing takes time. Each garment we make takes anywhere from 4 to 10 hours to complete from start to finish — and that's not including all the designing, drafting, and grading that goes on beforehand!
Learn more about our design process ❭❭
Sustainable fashion is about more than just organic cotton. From the fabrics and notions we source to the packaging we use to the way we make our clothes, we’re working to minimize the fashion industry’s environmental footprint.
Learn more about our environmental commitment ❭❭